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Practical SEO, AEO & GEO playbooks.

Field notes from running SEO and growth across hundreds of brands — distilled into guides you can act on this week.

SEO Audit Case Study: How We Took digistreetmedia.com from 55 to 64

An honest SEO audit case study on our own agency site: the exact fixes that moved digistreetmedia.com from 55 to 64, where it stands today and what is next.

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Core Web Vitals Case Study: How viraaprofessional.com Passed Google PageSpeed

A Core Web Vitals case study: how a B2B WordPress site went from failing LCP, INP and CLS to passing PageSpeed on mobile and desktop in six weeks, fix by fix.

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YMYL SEO Case Study: fundabroad.com from 41 to 63 in 8 Weeks

A YMYL SEO case study: how education-loan startup fundabroad.com fixed trust, speed and content depth to lift its audit score from 41 to 63 in eight weeks.

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How to Get Cited by ChatGPT (and Claude, Perplexity, Gemini): A 2027 Playbook

How to get cited by ChatGPT and other AI assistants: crawler access, liftable answers, entity signals, third-party proof and prompt tracking, with examples.

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SEO vs AEO vs GEO: The Plain-English Difference (and What to Do First)

SEO vs AEO vs GEO explained in plain English: what each one targets, where they overlap, worked examples of each, and how to prioritise them heading into 2027.

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How to Optimise for Google AI Overviews: A Practical Guide for 2027

How to optimise for Google AI Overviews and AI Mode: eligibility, direct answers, query fan-out, schema, freshness and measuring citations, with examples.

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FAQ Schema Markup Guide for AI Search: JSON-LD Examples and Rules

A practical FAQ schema markup guide: copy-paste FAQPage JSON-LD, the rules that keep it valid, what changed for rich results and how it helps AI answers.

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The Best Free SEO Audit Tools, Compared Honestly (2026–27 Edition)

An honest comparison of free SEO audit tools: what Search Console, PageSpeed, Lighthouse, Screaming Frog, Bing and RankStreet check, miss and are best for.

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SEO Trends 2027: How to Future-Proof Your Site for AI Search

Seven SEO trends for 2027, from AI Overviews and zero-click search to AI agents and multimodal search, and the audit checklist that prepares your site for them.

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SEO Audit by Industry: What to Fix First in 9 Sectors (Including AI Search)

SEO audit by industry: the gaps we find most often in real estate, D2C, SaaS, healthcare, BFSI, travel, legal, auto and education, and what to fix first.

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How to Prove SEO ROI in a Zero-Click World: A Playbook for Marketers

How to prove SEO ROI when AI answers absorb clicks: the metrics to report, a worked ROI calculation, a monthly report template and a weekly workflow.

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Free Website Audit: What to Check, How to Read It and What to Fix First

A beginner-friendly free website audit guide: what a modern audit checks, how to read the score, the first three fixes to make and a 30-minute starter plan.

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